Bloggers make 300,000 euros in online money
Romanian bloggers cashed some 300,000 euros in 2009; for 3 pct thereof, blogging is the main income source, shows a survey conducted by specialty blog refresh.ro and online advertising agency Standout – AB 2009, a release of the two companies informs.
One quarter of the respondents to the survey said that they have made money from blogging, and 10 pct reported having cashed more than 1,000 euros from this activity last year; 720 bloggers participated in the survey.
Twitter.com tops the ranking of social networks favored by bloggers, with 76 pct of the online authors interviewed in the study BR 2009 voicing preference for this service. The next positions are held by social networking sites facebook.com (70 pct); hi5.com (36 pct); linkedin.com (33 pct) and deviantart.com (13 pct).
Some 76 pct of the respondents believe that political subjects had the highest impact in the blogosphere, given that 2009 was an election year; this a category of topics is followed by lifestyle (39 pct), new media and entertainment, each with 31 pct of the answers. Tourism and religion are placed at the opposite end, both with just 4 pct of the responses.
According to the survey, 23 pct of the bloggers write on the blog daily, 8 pct use their mobile phones for various activities related to blogging, 62 pct of the authors write about brands and products or services they provide.
The survey also shows that 77 pct of the Romanian bloggers are aged 18 to 44; 79 pct of the respondents hold a university degree or still attend college and 44 pct of Romanian bloggers live in Bucharest.