Alka wafer maker estimates for 2008 a turnover worth 51 euros, up 37 percent from last year, against the background of the consolidation and promotion of its products, Alka officials said.
A rise of 12 percent is expected this year, compared with 2007, when the sales of the company increased 25 percent on 2006, with exports increasing.
In 2007, Alka entered new markets, in Britain, Croatia, Cyprus, Greece, Macedonia, Malta and Poland, with revenues from exports tripling compared with 2006.
Investment worth 3.5 million euros are scheduled for this year, in the segments of dry fruits, wafers and cakes, in particular.
One year ago, over 1.5 million euros were invested in production facilities, in research and the development of new products.
The market of dry fruits rose 35 percent in 2007, says a research of Nielsen Co., and in this market, Nutline reached a share of over 30 percent, says officials from Alka, which has this brand in its portfolio.
The segment of wafers rose 27 percent in volume on 2006, and that of sweet biscuits increased 10 percent, the company quoted a Nielsen research as saying.
Alka officials also expect a rise in the market of dry fruits, ready-made cakes, biscuits, and stability in the market of wafers.
Alks Group, held by Amir Krenzia, includes three companies in Romania, i.e. Alka Co., a maker of wafers, biscuits and coffee, with a factory in Bucharest, Alka Pro, a maker of dry fruits, with a production facility at Filipestii de Padure, southern Romania, and Alka Trading, a distributor of the group’s products.
Starting last year, the group includes an entity registered out of Romania, i.e Alka Trading Magyarosarszag, based in Hungary.