Romtelecom targets international call segment

Romania’s largest landline phone operator, Romtelecom, launched a new subscription with international call minutes included. Thus, the company is trying to win back clients from other operators, who launched prepaid cards for international calls between 2003 and 2006.
The new subscription includes 50 minutes of international calls, was created for individuals who often call abroad, and targets both current subscribers and those who are currently not clients of the above-mentioned operator.
The minutes can be used any day and at any time for calls to landline networks in the European Union, and to landline and mobile operators in the US and Canada.
The operator’s revenue declined 2.6 percent last year, down to 871.1 million euros, due to the loss of some 400,000 landline service subscribers. The 650,000 new subscribers to Romtelecom’s Internet and satellite TV services in 2007 did not make up for the loss.
The company is controlled by the Greek communication group OTE and the Romanian State, through its Ministry of Communications, with 54.01 percent and 45.99 percent, respectively.
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