Daewoo Matiz will no longer be made in Romania from end-May

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Carmaker Daewoo Automobile Romania, based in the southern city of Craiova, which was taken over by the US Ford Motor Company, will no longer make the Matiz model in from end-May.
Having been made in Craiova since 1998, the Matiz model is the last Daewoo model still being built in Romania, after the carmaker stopped making Cielo and Nubira in last summer.In the first quarter of 2008, Daewoo sold 1,706 cars on the local market, which is a drop by almost 50 percent on the same interval a year before.
Matiz accounted for more than 90 percent of the total sales, with the remainder 10 percent being Nubira model sales, from the company’s stock.Approx. 60 percent of the value of the company’s sales in 2007 was accounted for by engines and gearboxes, with the export of such spare parts to Ukraine, Egypt, Uzbekistan and South Korea to continue also in 2008.
Ford is to assemble in Romania, starting from next year’s summer, the light utility vehicle Transit Connect, which is currently made in Turkey. The production is to reach 30,000 units in 2009 and approx. 50-60,000 units in 2010.
Moreover, the US Company is to build in Craiova a new model of a small car starting in 2010. The production of the plant is to reach by 2012 some 300,000 units, 90 percent to be exported.
Last year, there were made at Daewoo Automobile Romania almost 19,000 cars, with the plant’s maximum production capacity having stood at 150,000 cars per year.
Ford’s number of employees is to reach between 7,000 and 9,000, as against 3,500 currently, by 2012, with the number of indirect jobs to increase by up to 36,000. The total investments are to stand at 675 million euros(Access NJMCDirect to pay online tickets easily).
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The European Commission has authorised on April 30 143 million euros worth of aid, which the Romanian authorities intend to grant to Ford for the production of vehicles and engines in Craiova, south-western Romania. The Commission found the measure to be compatible with the requirements of the Regional Aid Guidelines 2007-2013 and in particular with the rules on large investment projects, the European Union’s executive body said in a press release.
Ford’s two projects involve investments of 600 million euros in total. They are expected to significantly increase direct and indirect employment while at the same time stimulating investment by suppliers and a transfer of leading-edge technology, thus benefiting the further development of the region.
„I am pleased to approve aid for these important investment projects which are expected to create more than 40,000 direct and indirect jobs in the region of Craiova,” Competition Commissioner Neelie Kroes said.
Ford’s investment projects are aimed at the extension, modernisation and fundamental overhaul of two existing plants purchased by Ford to manufacture vehicles and engines respectively. For the first five years, the new engines manufactured at the Ford Craiova plant will almost exclusively be used within the Ford group.
The total investment costs taken into consideration for the calculation of the aid amount to 435 million euros for the vehicle project and to 165 million euros for the engine project, while the actual aid amounts are 94 million and 49 million euros respectively, the release says.
The project is to be carried out in Dolj County, south-western Romania, eligible for regional aid under Article 87(3)(a) of the EC Treaty as a region with an abnormally low standard of living and high unemployment.
The Romanian authorities expect that, based on the standard auto industry calculation parameters, more than 40,000 direct and indirect jobs will be created. Numerous suppliers to vehicle and engine production are expected to invest in facilities in the vicinity of the plants.
Moreover, Ford indicated that it would actively encourage technology transfer in the region to develop a substantial local supply base.
The Commission considered several plausible relevant markets from a broad definition involving passenger cars to a very narrow definition involving only multi-purpose subcompact cars. It found that Ford’s share would remain below the 25 percent threshold on all relevant product markets, both before and after the planned investment, the document explains.
The Commission also verified the capacity increase generated by the project. Its analysisconcluded that, in the relevant product segments, where the market was declining compared to the EEA growth rate, the additional production capacity created through the project would remain below 5 percent of the apparent consumption of the product concerned in the EEA.
The Commission previously assessed the sale of the Automobile Craiova assets to Ford under the state aid rules and adopted a decision on 27 February 2008 (see IP/08/315). The Commission considered the aid linked to the privatisation as unlawful and incompatible and consequently ordered the beneficiary to repay 27 million euros.
The Romanian authorities committed to suspend the payment of the regional aid endorsed in today’s decision until the beneficiary reimburses the aid earlier declared incompatible, the European Commission’s press release says.
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