Romaqua Group, the Borsec mineral water bottler, is to invest 7 million euros in opening a factory located near Miercurea Ciuc (central Romania) on the premises of a former production unit held by Nestle mineral water division Pierre Vittel over 1997 – 2000.
Romaqua plans to launch the fourth mineral water brand in its portfolio. The company, also present on the juice market has recently entered the beer market as well scoring a turnover worth 130 million euros in 2007, Romaqua data say.
Romaqua topped the Romanian mineral water bottlers in 2007, with 25% market share, and 8% soft drinks, followed by the European Drinks with 18% and Coca Cola with 17%.
With an annual consumption of around 40 liters of mineral water per capita, Romania comes far behind the western countries. The Romanians, mainly residents of cities such as Bucharest, Cluj (central Romania) and Timisoara in the west like bottled water better. Only 20% of the local reserves are exploited, and only small amounts go to export.