Domestic media market worth 590 million euros in 2008
The estimations, presented by Business Standard daily on Aug. 28 show that the growth rate is slowing, as the market is maturing.
On the advertising segment, net expenses will increase 23-24% in 2008. The growth rate will temper to 5-8% in the coming years.
On the print segment, large media groups will continue expanding, through acquisitions and new products, while print publications will become more visible online. This year's general elections will add to the advertising growth, as Initiative estimates a 10% increase in net advertising investments.
Cosmetics (480 million euro), hair care products (434.8 million), finance-banking and insurance services (423 million), mobile telecommunication services (349.9 million) and beer (279.1 million) are the most important categories of advertisers in 2007.