In 2007, the ten agencies managed about two thirds of total investments in advertising, which were of some 500-550 million euros. The net profit amounted to some 10 million euros. The very high difference between turnovers and net profit is explained by daily Ziarul Financiar through the fact that the media agencies circulate the money for advertising, which finally reach various media agencies.
In 2007, the most profitable company was Media Investment, the only agency of top ten which does not belong to any international group. Last year, Media Investment reported net profit worth 3 million euros.
According to daily Ziarul Financiar, among the most important causes of the change in budgets are the rise prices for the acquisition of commercial space, international alignments and the finalization of contracts.