Fruit teas pose for over 75% of herbal tea market
Fruit tea sales are to grow considerably during the years ahead, the total tea market attaining 23.4 million euros in 2012.
Novaplus by 23.9% of the market, Fares (23%), Celmar (19.5%), Plafar (8.9%) and Unilever Group (8.2%) are the main competitors on the Romanian tea market, says the Euromonitor survey. Fares is one of the few local herbal tea providers that owns a production unit as well. The Romanian herbal and fruit tea market is very small compared to others in the region, being comparable with that of Hungary a country with a smaller number of inhabitants.