Romanian book market estimated at 70 million euros
According to some statistics, Romanians spend 3 euro a year per person on books, which is 8 times less than what Polish and Hungarians do, and tens of times less than what Western Europeans do. Despite smaller book prices, of some 10 euros on the average, local book consumption places Romania last in the European Union, data carried by daily Ziarul financiar reveal.
In 2007, there were 15,300 titles published in Romania. Average book runs in Romania are 1,500 copies, compared with 4,000 in Bulgaria.
General Manager of Curtea Veche publishing house Iren Arsene says the funds earmarked for book advertising and consumption in Romania are very small.
The paper notes that still there are no exact figures about the Romanian book market because there are no official statistics or relevant surveys.
Daily Business standard says the main players on the Romanian book market put the value of the market at between 60 and 100 million euros. The most important competitors are the Humanitas, Polirom, Corint, ALL, Nemira, RAO, Paralela 45, Teora, Curtea Veche, Trei and Egmont publishing houses.