According to Sherif, the medium price segment is seeing the lowest growth on the FMCG market at present.
Interbrands has revised this year’s sales forecast upwards, after recording a 27% growth in the first half of the year, compared with the same time in 2007.
“The trend of the market in the first six months of the year was above our beginning-of-the-year expectations, so we are more optimistic about the growth rate,” says the head of Interbrands.
At the beginning of the year, Sherif expected on an around 10% growth rate, much lower than the rise reported in 2007 on the previous year.
However, the major price increases operated this year led to a slowdown in the rise of the FMCG market, with the consumers’ budgets being affected by the significant increases in fuel and food prices, as well as by the increase in interest rates.