The biggest rises, of up to 20%, are expected for premium and luxury products and the skin care products.
The market of selective perfumes, for instance, is expected to go up to 70 million euros, which will account for 8% of the overall market.
Therefore, the value of these products reached some 93 million euros. Even if the segment of child care products continues to be low, standing at only 7 million euros in 2007, it has an annual pronounced dynamic, exceeding the threshold of 5.6 million euros reached one year ago.
Although the market is on the rise year on year, annual spending per capita for personal care products will not exceed 45 euros. Last year, a Romanian national spend about 137 lei (41 euros) for cosmetics and bath products, whereas a Hungarian national spend 62 euros.
In Eastern Europe, only Bulgaria and Ukraine have a lower consumption per capita, Bulgarians spend annually 26.6 euros for cosmetics and other toilet items and Ukrainians 31.4 euros.
Among the companies that hold the biggest market shares as regards the cosmetics and personal care products are Beiersdorf, Procter&Gamble, Unilever, L’Oreal, Colgate-Palmolive or Henkel.