The increase had been anticipated by most of the market players. For instance, founder and strategy director of Grapefruit branding firm Stefan Liute estimated early this year a growth of 25 – 30% for the entire year.
As far as the developments in the profit margins of the branding companies is concerned, Liute is expecting them to stand at 25-30%.
„Suffice it to look at the factors that widened the current-account deficit in 2007 to see that the single market means merciless competition for some fields. We will have to do things better,” says Liute.
The same trend is identified also by Bogdan Branzas, who remarks that although there is significant economic growth in Romania, according to reports by the Finance Ministry and the National Statistics Institute, the budgets of companies, which are the potential clients of branding firms, are rather allotted for expenses than for product and service development, which would also mean brand development.