House of Art plans to expand to Central and Eastern Europe
Olivera Mihet, founder and commercial manager of the store chain House of Art, stressed that the first new market on the list is the Republic of Moldova. A House of Art store will be opened in the autumn in Shopping Moldova, in Chisinau, on a surface of almost 500 square meters, based on an investment of some 100,000 euros.
In parallel, the company continues its aggressive expansion policy of the House of Art chain in Romania, as well.
Staff Collection – a family business the founder started with her twin sister Daniela Ciucilovici Berciu – is targeting in the following four months of this year the opening of three more stores in Pitesti (south, Trivale Store), Tulcea (south-east, Coral Plaza) and Turda (center, Retail Park), alongside the 60 already held.
Staff Collection company was set up in 1994. The twins have opened three years ago their first company, Flagrance, with the activity objects clothing production and retail, as well.
According to data reported to MEF, last year, Corssa generated business of 9.3 million euros, deriving a net profit of 1.4 million euros, accounting for 15% of the turnover.
2007 meant for Staff Collection a turnover of 21.6 million euros and a net profit of some one million euros. For this year, the estimations refer to a rise of 25%.
The company has three factories, in Alba Iulia, Cugir and Blaj (center), plus a mini-production section in Bucharest. The 1,000 production employees make each month some 200,000 clothing articles under the House of Art brand.
At present, the company has 60 own stores under the House of Art brand, to which a chain of ten franchised stores is added.