Notebook sales to surge 200% in 2008

Notebook sales are to record a 200% hike in 2008 compared to 2007, whereas the
desktop sales will drop by some 10-12% from last year, according to data provided by Fujitsu Siemens Computers Co. (FSC).
For 2009 a rise in notebook sales is expected, double the quantity sold this year.
„The Romanian IT products market is marked by the migration of consumers’ preference to notebooks, to the detriment of classical PCs. If in 2007 the notebook sales represented a quarter of the desktop sales from quantities point of view, in 2008 it is estimated that notebook sales would equal the desktop ones”, underlined Eduard Slobozeanu, FSC specialist.

As for the value, the notebook sales represented last year half of desktop sales. Sector studies show that in 2008 notebook sales will equal desktop sales, even exceeding them by a few points.
According to FSC representative, clients’ preferences are directed to notebooks with 15.4" diagonal, approximately 70% of the clients buying those.
„Another tendency is the orientation of consumers to notebooks with prices of approximately 400 euros, some 60% of the sold products being priced around this value”, added Slobozeanu.
As for the laptop prices they dropped by approximately 30% this year from last year and, up to this year-end, it is estimated that the prices will remain steady, with the exception of the promotional offers during winter holidays.
The tendency of price reduction is to be present in 2009 as well, say FSC representatives, the reduction averaging 10%. Reductions in 2009 are mainly expected in general medium and high product segments.
FSC signed a contract of direct partnership with retailer Altex Romania through which it seeks a rise by 300% in IT equipment sales, their value being estimated to attain seven million euros till the end of March 2009.
The two companies partnership will cover a complete product portfolio, from peripheral products to notebook and desktop units, equipped with latest technologies.
FSC is one of the top 3 players on the notebook market in Romania, on the consumer segment, accounting for a market share of 16.6% at the end of 2007, according to IDC. Till the end of 2008, FSC plans to exceed the ceiling of 20%.
FSC Co. is present on all significant segments of the market in Europe, Middle East and Africa through its services division, which expanded its activity in 170 countries all over the world.

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