Best Western hotel chain keeps on expanding in Romanian market
„The Bucharest-based Best Western Parc will go under Ramada umbrella, while on the other hand we have begun the expansion by the affiliation of Stil hotel and we are currently in talks for another two locations. We have 12 units at present, with such number to go up to 15 or 16 next year; our target is to hold 20 hotels by 2010”, Best Western Romania development coordinator Malin Malineanu told the Ziarul financiar daily.
The hotel chain also plans to introduce the four-star-plus brand Best Western Premier in Bucharest. The hotels currently affiliated to Best Western are ranked three- and four stars.
Thus, Ramada currently owns six hotels in Romania, while Golden Tulip has affiliated five hotels so far.
The Bucharest hotel market has begun showing its first signs of a sluggish growth this year. „It is obvious that Romania and Bucharest notably have had a beneficial time with large profit margins.
The Best Western affiliated hotels conducted some 12 million euros worth of business last year, with this year’s businesses seen to climb to 16 million euros.