Advertising agency Saatchi & Saatchi Bucharest recently joined forces with Saatchi & Saatchi Frankfurt to run in Germany a print and out-of-home campaign (street advertising) for Sony Ericsson, daily Business Standard reports on Thursday.
Saatchi & Saatchi Bucharest won the contract for the campaign dubbed ‘Soundproof City’ in a global tender held within the Saatchi & Saatchi network.
The most important Saatchi & Saatchi Romania campaign, apart from that titled „Carelessness. The biggest handicap” was „Foster home is not at home.’
Saatchi & Saatchi Romania is invited on a regular basis to participate in tenders for social projects, and gladly assumes such undertakings because it enters an advertising company’s scope of responsibility to get involved in the social life of the country it runs its business in.
It is a „corporate” citizen and is determined to contribute towards a fairer and more pleasant living for all Romanians, reports the IQads site.