Romanians pay more attention to prices

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Romanians are more attentive to prices when they go shopping, in the midst of the ongoing crisis, than they did one year ago, and that is why they prefer shopping at discount shops and hypermarkets, reveal findings of a Shopper Trends study conducted by the Nielsen market research firm.
According to the study, 39 percent of the respondents say there are more attentive to prices when they go shopping, and this is the reason why 93 percent of the respondents say they spent a large share of their monthly budget this January buying from shops considered modern trade and just 7 percent from traditional shops. Just four years ago, the share of modern trade was just 63 percent.
Romanians are ready to spend less money in this time of crisis on clothing, electrical home appliances and alcohol. Nearly 18 percent of the 1,200 respondents say they would buy less snack food if food prices rose this year; 16 percent would buy less alcohol drinks and 12 percent less carbonated drinks.
The products unaffected by price rises would be bio-products, fruit, yogurt, baby food, vegetables and milk.
The study was conducted December 2008 – January 2009 among 1,200 respondents from 12 large and medium cities, Bucharest City included.
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