The study about „What has changed in the attitudes and the purchasing behaviour of the Romanians” show that if the year 2008 was characterized by effervescence in consumption, initiative, the feeling that „everything is possible”, the current state of the Romanians has as its main attributes the uncertainty, the fear, as well as a feeling of vulnerability.
People are much more reticent and reserved in assuming risks, and the emotional link with the family and the care for the children have increased.
„In comparison with last year, the concerns and fears of the Romanians in 2009 are much more basal, being tightly connected with ensuring the financial stability and the security of the family,” said Andi Dumitrescu, general director GfK Romania.
In 2008, the main concerns were related to the attempt of reaching a living standard as decent as possible and to have more comfort in the everyday life.
At that moment the Romanians were concerned with the inflation rate because it threatened the area of income and the investment.
This year, in a context dominated by uncertainty, part of it related to the near future, the risk to loose one’s job has become the strongest fear of the Romanians.
Next comes the fear of not being able any longer to pay one’s debts and the concern related to the fall in the quality of life.
Many Romanians with small and medium incomes have shown worry this year about the risk of a possible illness, an area where they feel totally in danger, although publicly, the healthcare service costs, and most people do not have savings to resort to in case of emergency.
In addition, the Romanians can no longer allow themselves to access a credit in order to cover their expenses for healthcare in case of need, the way they would have done the past years, when they could count on a relatively sure income and they could access banking products for prices much smaller than now.
According to the GfK study, the role of the state in overcoming this period of crisis is considered decisive, but there is a big capital of distrust in the capacity of the government to come with solutions for the redress of the current economic situation.
In exchange, the Central Bank, through the voice of governor Mugur Isarescu, is regarded with distrust, being perceived as the only institution which takes into account the interest of the Romanians and takes firm action in their favour.
The information comes from a syndicated study carried out by GfK Romania, on „What has changed in the attitudes and purchasing behaviour of the Romanians”, launched in June 2009.
The study integrates information from three sources – consumer panel, qualitative research and quantitative research.