The entire modern food retail registered sales worth 7-8 billion euros, the discount segment holding 10 percent of the market, last year the Ziarul Financiar daily informs.
Against the background of he decrease in the consumers’ purchase power, the discounters, won, in 2008, the buyers of the retailers selling goods at sensibly cheaper prices, in district food shops or supermarkets.
The discounters are the retailers asking the lowest prices on the market.
They place the products on the shelves packed in cases, collect all the goods from the suppliers in their own logistic centers, and strongly stake on the own branded products, which are about 20-30 percent cheaper than in supermarkets.
‘It is an interesting moment for the discounters that score growths much higher than on the average market, ‘ said Profi network’s general manager Caius Crisan.
Retailers data say that stores like Penny Market and Profi registered growths of 30-50 percent, in the first half of the year. Plus and MiniMax discounters are also operational in the field.