New car prices below production cost

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The discounts at the end of the year 2009 for the new cars will be the lowest in history, as importers and producers will apply reductions of up to 30 percent for some models, as the only sure way of liquidating last year’s stock, driving prices 10-12 percent below production costs.

Discounts for two Audi models, the Q5 2.0 TDI and Q7 3.0 TDI, according to an analysis by the daily Business Standard, will be as high as 15,490 euros and 15,194 euros, respectively, the highest on the market. Likewise, Mercedes offers the next highest discounts.

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