Romtelecom no longer sells Internet at same price in all towns

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Romtelecom has simplified its offer of data services and now sells the same service at different prices, depending on competition, abandoning its strategy to charge the same fees on all „markets,” irrespective of the local context.

A customer in the small town of Petrosani (central Romania) will therefore pay 3.5 euros per month for 2 Mbps fixed Internet, while in other towns the fee for the same service can be 4.2 or 4.9 euros. In addition to this change, Romtelecom has also cut from 7 to 3 the number of subscriptions for Internet access, thus adapting its offer to resemble that of its more powerful rivals, RCS&RDS and UPC, Ziarul Financiar daily informs.

One of the main reasons for this is Romtelecom’s struggle to keep its Internet customer base, which swelled from 170,000 to 800,000 at present. In 2008, a year of major growth for the economy, when the Romanians bought 1 million computers, Romtelecom gained 300,000 Internet customers, many of whom signed two-year contracts, which expire in 2010. The company is of course striving not to lose them, Ovidiu Ghiman, executive manager for strategy and business development, told daily Ziarul Financiar.

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