Ford to release new B-Max model in Romania today

Ford is releasing today in Romania its new B-MAX model manufactured in Craiova. The new model can be ordered by the local customers staring March 23, with the deliveries to start in late July, early August.

Unveiled at the Geneva Car Show earlier this month, B-Max is expected to become the safest automobile manufactured in Romania that will garner five stars in the Euro NCAP safety tests, while being also among the most technologically advanced in Europe.

Ford claims the B-MAX multi-activity vehicle sets a new standard in its class for fuel economy and CO2 emissions with Ford’s latest petrol and diesel engines. Powered by the 1.6-litre TDCi engine, the B-MAX delivers 104 g/km CO2 emissions and 4.0 l/100km (70.6 mpg). This compares with between 109 and 119 g/km CO2 and between 4.1 and 4.6 l/100km from competing multi-activity vehicles on the market. With a 1.0-litre EcoBoost petrol engine (120PS) B-MAX will offer 114g/km CO2 emissions and fuel economy of 4.9l/100km (57.6 mpg). According to the company, customers could save roughly 340 euros per year compared with B-MAX’s petrol rivals, which trail behind with 134-149g/km CO2 emissions and 5.7l-6.4l/100km fuel consumption.

„The Ford B-MAX really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturers,” says Stephen Odell, chairman and CEO, Ford of Europe. „Its ingenious design opens the doors – quite literally – to exciting new ideas about what’s possible with a compact vehicle.”

„But this is more than just a smart and versatile small car,” he adds. „The latest Ford technologies mean the B-MAX is more fun to drive, offers enhanced safety and achieves class-leading fuel economy. It does things that other vehicles simply cannot do. We believe the Ford B-MAX will have a major impact on the market for compact cars.”

Based on Ford’s global B-car platform – shared with the highly successful new Fiesta – the B-MAX presents the company’s vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility within a smart and stylish exterior.

The B-MAX is just over 4 metres in length, only 11cm longer than the Fiesta five-door and a full 32cm shorter than the new C-MAX; perfectly placing it to meet the fast-growing demand for downsized cars, suited to congested urban conditions without making any compromise on interior space or passenger comfort.

Production of the B-Max will start this June, almost two years behind the initial schedule. This year’s production estimates read 60,000 units.

The Ford Motor Company came to Romania in 2007, when it bought a majority stake in the Automobile Craiova factory in southern Romania. In March 2008, it took over the factory. In September 2009, 74 years after the first Ford model was manufactured in Romania, the first Ford Transit Connect came out of the Craiova-based factory.

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