Apple has delayed the implementation of new privacy measures aimed at stopping applications and websites that track people online without their consent.
The changes also mean that the app will need to ask a user for permission to access the ad tracking ID on an iPhone or iPad.
The measures were to reach the latest iOS 14 update in the fall.
But Apple said the changes were postponed until early 2021 to give app and website developers more time to adapt their services. Facebook has warned that Apple’s privacy plan could make one of its advertising tools “so ineffective on iOS 14 that it might not make sense to offer it on iOS 14.”
The social network says that it will no longer collect the tracking IDs of users’ ads on iOS 14 and that Apple’s plan forced it to make this decision.
What will Apple change?
Apple devices, including the iPhone, iPad, and Apple TV box have a unique ID known as the “advertiser identifier” (IDAF).
It can help apps monitor the effectiveness of an ad campaign. For example, it can help you determine if someone downloaded an app after seeing an ad. Android has a similar tool known as Android Advertising ID (AAID).
Apple is already allowing people to turn off access to IDAF on iOS. However, once the change is implemented in 2021, it will be disabled by default, and advertisers will need to ask permission to access it. Applications will also need to seek permission to track what people are doing in applications and on sites owned by other companies.
In addition, when iOS 14 launches in the fall, apps will need to state what data they collect and how people in the Apple App Store track it. Another new security feature will be highlighted when an application accesses information from the user’s clipboard.